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18

Oct

Corporate Development Strategy - Marketing a Business Divestiture
Written by David Gladden   


marketbusinessIt can take up to 18 to 24 months to transact a divestiture. Poor preparation and planning, followed by subjective rather than objective valuations, are the main contributors to this long time cycle, causing deals to unravel during negotiations.

 

  • Auction Process - Most executives believe the "auction process" is the best way to get the highest value. And, this can produce valuable results. However, this process often leads to a lot of internal debate and disagreement, causing the transaction cycle to lengthen, and in some instances, causing a transaction to fall apart.
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  • Value Drivers - In our experience, a targeted process that matches the key value drivers of the division or product line being divested with the needs of a short list of buyers usually results in the fastest transaction and the highest value.
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  • Approach - We believe in telling the market what the seller expectations are, including price. This Pre-Determined Value (PDV) approach takes the guess work out of the process and minimizes valuation debates going forward. This alone can shorten transaction cycle time by three to four months.

 

 

What Others Have to Say

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Marvin Seligman, President
Lowel-Light Manufacturing, Inc.

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